For Ortiz Leather Crafts in West Haven, I developed a cohesive brand identity that highlights the craftsmanship of their handmade leather goods. Deliverables included a custom logo design with art direction focused on warm, earthy tones, and product development support with branded packaging and tags. I also directed product photography to showcase intricate details and quality, ensuring consistency across digital platforms like social media and the website. Finally, I provided brand guidelines to maintain a unified visual identity as the company grows.